Profile
Hi, I’m Kunal, an Associate Creative Director and Copywriter based in London, with over a decade of experience spanning start-ups, scale-ups, and global brands across Europe, Asia, and North America. I’ve worked across leading agencies and in-house teams including Ogilvy, Leo Burnett, Edelman, Expedia Group, and Bloomberg, helping define brand voices, product narratives, and campaign ideas at moments of growth and transformation.

My experience across agency, platform, and start-up environments has shaped my ability to translate complex ideas into clear, compelling stories – whether building language from the ground up or evolving it at scale. I’m naturally curious, strategically minded, and known for being a collaborative, high-energy presence in fast-moving teams.

Experience
I’ve developed campaign platforms, product storytelling, and long-form narratives for clients ranging from blue-chip brands to early-stage tech and AI-led start-ups. I’m equally comfortable creating foundational language or scaling it across teams and channels. My work spans ideation, scriptwriting, voice and tone systems, editorial and SEO content, UX copywriting, and creative strategy, often in close partnership with product, design, and leadership teams.

Skills
Copywriting ~ Creative Direction ~ Brand Campaigns ~ Creative Strategy ~ Social Media ~ Print ~ OTT ~ UX Copywriting ~ Voice & Tone Development ~ Editorial Writing ~ TV Scripts ~ Short Films ~ Presentation ~ Collaboration ~ Start-ups ~ Information Architecture ~ Voiceover Talent ~ Ghostwriting.


Work Experience
Currently Senior Creative/Copywriter at Bloomberg Connects.

Expedia, London
Ogilvy, Singapore
Edelman Digital, Hong Kong
Leo Burnett, Hong Kong & Shanghai
Wieden + Kennedy, Shanghai
OneBigAgency, Amsterdam
R/GA, San Francisco
Saatchi & Saatchi, New York
Ogilvy, Paris

Accolades & Publications
D&AD / Eurobest Young Creatives Finalist / Leo Burnett Star Reacher Award / Creativity Pick of the Day / AdFest / One Show / Spikes / Cannes Mobile shortlist / Edelman Global Cannes Winner / Time Magazine / Huffington Post / Fast Company / PSFK